to remove filtersFacebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
at Bafta in central London on Friday morning (23 March) Sharp said growth came from people who did not buy ...
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ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
of wider plans, and is certainly benefiting from digital becoming more central to many campaigns. "It ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
179 Strawberry frog 2136 180 Comment Central 2109 ...
My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
of old friends. If money were no object... I would invest in a new central striker for QPR ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Match brand and her understanding of what makes its members tick. By making marketing central to Match ...
Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
ZenithOptimedia retains £285m global Sanofi-Aventis account
20 Oct 2010 | by Mark Banham
are prescription-only, covering seven areas: cardiovascular, central nervous system, diabetes, internal medicine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
