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Measuring emotional engagement through biometrics

questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

An absence of leadership

confirmed it. With faith in government very low, people are looking to brands to inspire progress ... they expect further civil unrest as frustration grows with the economy and government. "There were more ... In both countries, people are frustrated with "[government] not spending money wisely" and "corporations ...

Sector Insight: Household paper

also one of the categories to benefit from the swine flu outbreak in 2009 as the government pushed its ...

P&G replaces Government as UK's biggest advertising spender

The COI spent 112m on advertising in 2010, down from 221m in 2009, when it was the UK's biggest advertiser. Since coming to power in May, the coalition Government has imposed a spending freeze to ensure that only "essential" advertising is run. As a result, the COI is now the fifth-biggest spender ...

New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

NMA names 2010's Top 10 most effective newspaper ads

handled by MPG. RKCR/Y R was also responsible for the second-placed ad, for Government Crime Prevention ...

BR Video: Public mixed over ban on cigarette display

LONDON - As tobacco companies prepare a legal challenge to government plans to require retailers

Digital Agency League Table 2009

are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.