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Measuring emotional engagement through biometrics

questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...

An absence of leadership

confirmed it. With faith in government very low, people are looking to brands to inspire progress ... they expect further civil unrest as frustration grows with the economy and government. "There were more ... In both countries, people are frustrated with "[government] not spending money wisely" and "corporations ...

Think BR: Make sustainability the icing on your product's cake

rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...

Appointment to view: Ariel spreads jam across Stockholm Central Station

The robot arm was set up in a glass booth in Stockholm Central Station where passersby could watch 1000 items of clothes being splattered with lingonberry jam, chocolate drink and tomato ketchup. The robot was controlled via a Facebook page, which anyone living in Denmark, Finland, Norway or Sweden ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

179 Strawberry frog 2136 180 Comment Central 2109 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Sky+HD in Eau de Stade perfume stunt

." Eau De Stade is available exclusively from Soccer Scene's World Cup pop-up store in central London ...

BR Video: Public mixed over ban on cigarette display

LONDON - As tobacco companies prepare a legal challenge to government plans to require retailers

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.