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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... unhealthy foods has been a long-standing problem for policy makers and is central to the whole debate ...

Tobacco branding ban debate: reaction from all sides

Following the Government's decision to consult on 'debranding' cigarette packets, we gather...Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no ... controls the Government has put in place to try and stop young people getting access to cigarettes ... case for recompense and compensation. "We don t try to tell Government how to regulate tobacco - what ...

Govt wants tobacco firms 'to have no business' in UK

Health secretary Andrew Lansley has said the Government wants tobacco companies to have "no...The Government will launch the consultation on Monday (16 April) in order to work out whether ... the Celebration Pack. The news comes as the Government becomes increasingly aggressive in its moves to stamp ... , started legal proceedings against the Australian government's passing of legislation to make plain ...

Out-of-town retailers and betting brands escape Portas clampdown

Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

and ISBA president, was more optimistic. 'It feels that the pressure from government has decreased rather than increased,' he said. Woods praised the government for being 'much more interested in partnering ... the central role a campaign director plays as a company embarks on major multi-discipline marketing drives ...

ISBA Conference: President spotlights online behavioural ads debate

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Helen Edwards: How job losses can boost creativity

because of the savings achieved, but because the stifling reins of central control will be loosened ... -age collaborative central manager would yearn for a bit of old-fashioned command. For talented local people ...

Brands must meet the retail challenge

, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...

Review of the Year: Top 10 marketing moments of 2011

on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.