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Helen Edwards on Branding: From checkout to grave

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

Choosing the right brand ambassador

with adult central characters, such as Postman Pat, to those featuring child protagonists. BBC Worldwide ...

Government to restrict cheap alcohol sales

of alcohol in supermarkets are among a range of measures announced by the Government as part of a crackdown...but it is understood that the Government has yet to rule out the idea and is also still interested in making ads ... selling and marketing of alcohol, the Government is to introduce a mandatory code of practice to target ... . The Government will shortly consult on a range of compulsory conditions including: - banning offers like 'all ...

The week in marketing: 25 November 2008

a tax bombshell'. Vans driving around busy shopping areas in central London will feature the poster, and 200,000 leaflets claiming government borrowing will soar to 100bn by 2010 will be distributed ...

Moodier Britain survey shows less trust in banks and more in supermarkets

. Meanwhile, banks, along--side politicians and the government, have been demonised following the credit ...

Sector Insight: minor ailment remedies

about is back pain. Government esti-mates suggest that one in seven people suffers from it at some point ...

Scottish meat label change

of pressure on the country's government by a consumer watchdog....'s director, Martyn Evans, said the Scottish government needed to lay out new guidelines for food labelling ... packaging after the Food Standards Agency agreed to bring nutritional guidance in line with government ...

Speaking to the consumer's heart, not head

imbalance, with the emotional brain serving as China, and the rational brain about as central to brain ...

Brand Immortality - the authors review their new book

-stage of its category. So we identify the rules that govern prosperity at each life-stage and then scrutinise a ...

Drinks firms and retailers launch social marketing initiative

The industry aims to build on the work done by the Government in reducing the number of adults who regularly drink excessively. Project 10 is intended to influence attitudes toward the social acceptability ... the next five years. The group is now in discussion with Government departments to gauge their reaction ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.