to remove filtersGetting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
of wider plans, and is certainly benefiting from digital becoming more central to many campaigns. "It ...
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Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
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handled by MPG. RKCR/Y R was also responsible for the second-placed ad, for Government Crime Prevention ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
