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Why the world needs a desirable bank

banks to innovate, but they are hampered by a widespread belief in an unwritten set of rules that govern ...

Retailers top consumer trust as banks lose out

Five high-street banks feature in the top 20 of the UK's most-trusted brands, based on a poll carried out by Lansons Communications and Opinium Research. Barclays, HSBC and Nationwide, which did not seek financial support from the government during the credit crunch, rank higher than competitors ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Digital Agency League Table 2009

are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...

Sponsorship Agency League Table 2009

of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...

Marketing's Experiential Marketing League Table 2009

of experiential agency BEcause. For their part, brands are coming to see experiential as central to how ...

Biggest brands: Top 100 online advertisers 2009

such as 'four-play' - mobile and home telephony, TV and broadband - contracts. The government's COI ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

Biggest brands: Top 100 UK advertisers 2009

increase in spend last year came from the government, with the COI's budgets rising by 29m, an increase of 20%. If spend from the Department for Trans-port is added to the COI's total, central government ... on the Nielsen figures, although deputy chief executive Peter Buchanan says: 'Government campaigns aim ...

Direct mail data not clean enough yet

that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...

Marketing League Table: Contact centres

to be viewed from a central point. 'But such systems cost money and there is a strategic debate; the client ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.