Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
government in 2008. Vlemmiks said the appointment would help Direct Line Group to "supercharge" its ...
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Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
, and it is having an effect on badly needed inward investment. Government purse-holders will argue that no one ... represents the capital's leading employers told the government to 'get a grip' on the queuing problem ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
RBS Insurance division to rebrand as Direct Line Group
09 Feb 2012 | by Alex Brownsell
The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... . This is a company that has taken a leadership approach to sustainability and plays a central role ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...
Virgin Money in talks to take over Newcastle United shirt sponsorship
23 Nov 2011 | by John Reynolds
Northern Rock ended its sponsorship deal with the club just days before the Government-owned bank was sold to Richard Branson's Virgin Money. The contract runs out at the end of the Premier League season in May next year. It is thought that the Northern Rock deal with Newcastle United was worth around ...
Northern Rock sold to Virgin Money
17 Nov 2011 | by John Reynolds
out a major advertising campaign early next year, following today's sale of the government-owned bank....The British government today (Thursday) agreed a deal to sell Northern Rock to Richard Branson's Virgin Money. The government bailed out Northern Rock during the financial crisis. Virgin Money said the transaction is expected to be completed by 1 January 2012. The deal will give the government ...
Branson puts ethics at core of Virgin bank plan
18 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
. Government holding company UK Financial Investments has set a 1 November deadline for bids. Virgin faces ...
Nationwide's Andy McQueen on life after Little Britain
29 Sep 2011 | by Andrew McCormick
, Nationwide had a chance to position itself as on the side of the consumer, having received no government ... of 15 people, which has been central to its marketing activity since its 20m England sponsorship ended ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
