Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
of the Post Office into a 'people's bank' will be central to the Labour Party's general election campaign ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...
Sector Insight: Motor insurance
28 Jul 2009 | by Jane Bainbridge
to clamp down on uninsured drivers, using automatic number plate-recognition technology, and the government ...
Lloyds TSB in 2012 website
27 May 2009
The site will act as a central hub for the bank's tie-up with the event. Activities include its Local Heroes programme, a National School Sport Week and a range of Lloyds TSB London 2012 products. The site aims to show customers how Lloyds TSB, which was the first domestic sponsor of the 2012 Olympics ...
Editor's comment: COI 'help' could hinder banks
31 Mar 2009
services to our growing number of nationalised (or at least effectively government-owned) banks. Should...against. Any involvement with the COI would hinder competition. The government does not want to be seen ... , giving the government clear cost-saving advantages. There may be a compromise that will placate ...
Branding: Brand in the news - Barclays
24 Mar 2009 | by Mark Ritson, Associate professor of marketing, Melbourne Business School
The ad itself is delightfully non-descript, almost as if it came right out of mid-2008, before the whole world of financial services changed. No mention of the fact that Barclays is one of the few banks that has remained in business without government assistance. It's traditional for Barclays to shoot ...
Royal Bank of Scotland to provide free financial advice
11 Dec 2008 | by Alex Brownsell
of efforts to rebuild confidence in the Government-owned bank....'s 37bn Government bail-out for the UK's banking sector, taxpayers now own almost 60% of RBS. ...
RBS to increase magazine spend
02 Dec 2008 | by Nicola Clark
management at RBS, said the magazine is a central plank of the group's marketing strategy as a key way ...
Moodier Britain survey shows less trust in banks and more in supermarkets
25 Nov 2008 | by Jeremy Lee
. Meanwhile, banks, along--side politicians and the government, have been demonised following the credit ...
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
the British market, the Labour government tried to take a leadership position in Europe, with apparently ... Bush but Herbert Hoover, and the British Labour government of the time was not headed by Gordon Brown ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
