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John Lewis 'christmas' by Adam & Eve London

The unadulterated joy felt by children opening their presents on Christmas morning is the central

Illinois Lottery 'joy someone' by Energy BBDO/Chicago

The campaign encourages people to "joy someone" by giving special holiday scratch cards to the unsung heroes in their lives. Central to the campaign is an unexpected retro version of the holiday classic Joy to the World arranged by Spank Music. The campaign is brought to life through TV, digital ...

The joy of sex marketing

significantly change your sex life for the better." The product's central claim is that it uses a new ...

Asda reviews public affairs ahead of major 2012 expansion

The UK's second biggest supermarket chain is currently deciding between three agencies where to place its government relations business, having had TLG on board for four years. It is understood that the agency shortlist includes TLG. Like its competitors, Asda faces numerous governmental and legislative ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

. Marketing is essential to the success of brands and businesses, and outsourcing this central business ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... . This is a company that has taken a leadership approach to sustainability and plays a central role ...

What do you do when the prime minister comes knocking?

with a licence from the government, parliament and regulatory authorities. The closer the organisations ...

Arts: Exhibition proves to be a masterpiece

numbers were significant for a relatively niche event and it's clear the PR campaign was central to its ...

Trading places: this week's people moves

. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

, not celebrity' is central to its new brand direction . Last year was tough for the operator: its reputation ...

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