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questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...
press office support in the UK, US, France, Poland, New Zealand and Canada, centrally co-ordinated from ... example of best practice in that it was run locally but co-ordinated from a central hub, giving ...
confirmed it. With faith in government very low, people are looking to brands to inspire progress ... they expect further civil unrest as frustration grows with the economy and government. "There were more ... In both countries, people are frustrated with "[government] not spending money wisely" and "corporations ...
, the family is central to Middle Britons and many have children, which strongly influences their approach ... over the coming years. Brands are important to this group and buying decisions are governed by both ...
Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...
% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...
are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...
of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...
of experiential agency BEcause. For their part, brands are coming to see experiential as central to how ...
such as 'four-play' - mobile and home telephony, TV and broadband - contracts. The government's COI ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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