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The Government has published new guidance for brands making green claims in their marketing, in an attempt to stamp-out greenwash and encourage the development of environmentally-friendly products.
Tobacco manufacturers have received support from a brand-focused lobby group after health secretary Andrew Lansley touted the idea of removing all branding from cigarette packets.
David Cameron's coalition government is "open-minded" and "listening", but the food industry does not "have the voice it deserves", according to Sainsbury's chief executive Justin King.
LONDON - The Government has launched a £100m investment programme to promote the use of eco-friendly vehicles, and is looking for motor brands to participate in the scheme.
LONDON - The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that help motorists save on fuel costs. A TV campaign will follow...
LONDON - Advertising body ISBA has condemned new government regulations that require the inclusion of environmental information on outdoor car ads.
LONDON - Car manufacturers look set to be forced to overhaul current ad campaigns after a Department for Transport (DfT) review of its recommendations on CO2 emissions in promotional information.
LONDON - The government is to carry out a review into the relationship between the way alcohol is marketed, priced and advertised and problems such as binge drinking.
DVD with a sequence of five-second animated LCD screen ads in central London.
LONDON - Summersault Communications has developed Midlands rail operator Central Trains' first...and travel information. Rachel Webster, communications manager at Central Trains, said: "It was important ... , style and readability as the off-the-shelf magazines our customers read." If successful, Central ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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