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Measuring emotional engagement through biometrics

questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...

An absence of leadership

confirmed it. With faith in government very low, people are looking to brands to inspire progress ... they expect further civil unrest as frustration grows with the economy and government. "There were more ... In both countries, people are frustrated with "[government] not spending money wisely" and "corporations ...

Trading places: this week's people moves

. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...

Think BR: Make sustainability the icing on your product's cake

rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

179 Strawberry frog 2136 180 Comment Central 2109 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...

Are you part of Middle Britain?

, the family is central to Middle Britons and many have children, which strongly influences their approach ... over the coming years. Brands are important to this group and buying decisions are governed by both ...

Moody Britain 2010: Putting the pieces back together

% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Channel 4 digital fund partners Facebook and London mayor

and aims to promote transparency in the Government. As part of the launch 4iP will fund companies ... the Mayor's website and data from data.gov.uk, the Government's and web founder Sir Tim Berners-Lee's data ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.