Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
. The Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...
Search results for Central Government
Search filters:
By Publication
- marketingmagazine.co.uk
By Industry Sector
-
Consumer Goods
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (1)
- Agency (5)
- Digital marketing (7)
- Direct Marketing (5)
- Marketing (82)
- More...
- Media (3)
- Public Relations (3)
- Research & Data (6)
- Less...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
20 Apr 2012 | by Anna Richardson Taylor
what kind of a brand we are. It's crucial.' Clients are becoming more aware of the central ... stewardesses, dressed in red, which the brand is synonymous with, remain central to the "London" design. Brands ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...
The joy of sex marketing
10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
significantly change your sex life for the better." The product's central claim is that it uses a new ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
. Marketing is essential to the success of brands and businesses, and outsourcing this central business ...
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
, alongside governments, that needs to be accountable in delivering a sustainable future and improved ... . This is a company that has taken a leadership approach to sustainability and plays a central role ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
with a licence from the government, parliament and regulatory authorities. The closer the organisations ...
Additional Information
Campaign Jobs
- Strategist Micro UK Global Excellent top end salary plus benefits and bonus, London
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
