Sector insight: Health and fitness clubs
13 Jan 2010 | by Jane Bainbridge
in the population, which the government continues to place high up the health agenda, will mean maintained focus ...
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Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
chairman last year - contravening best practice in corporate governance - was that in difficult times, he ... in the City is, who is going to replace him? At a time when corporate governance issues have gone back up ...
Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
god Shiva 'Jam' is an Arabic word meaning 'close packed' or 'all together'. Jam has held a central ...
Xbox, Sky and BT Vision fight for digital home front
25 Nov 2008 | by Meg Carter
central part of our strategy in terms of where and how our content can be consumed,' says director ...
Mark Ritson on Branding: Death from natural causes
25 Nov 2008 | by Mark Ritson
at 2009 with a mix of fear and desperation and turning in increasing numbers to government sources ... , chairman of the Tata Group, whose net worth is about 30bn, is holding secret talks with the government ... -year government loan to help keep it afloat. Without it, both brands could disappear forever. There is a long ...
The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
ongoing enthusiasm for the store is clearly central to his approach to marketing it. He was brought ... , encompassing two Christmas selling periods. He refuses to reveal the central event yet, but says ...
Sony breaks animated Christmas TV campaign
24 Nov 2008 | by Fiona Ramsay
, Gaming, Imaging and Service. Central to the campaign are newly-designed Sony Centre bags featuring ...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
, the government has introduced a raft of measures to boost the sales of new fuel-efficient cars and increase ... for the government to consider, one of which being a way of incentivising sales of new cars across both business ...
Is the season of goodwill over?
04 Nov 2008 | by Mary Cowlett
Scrooge. As the climate of economic gloom bites, delivering government bank bail-outs, wage freezes ... , just days after the insurance giant had been bailed out by the US government. Similarly, last month ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
