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Profile: John Brodeur, Brodeur A Plus - In hi-tech for the long haul/John Brodeur plays to grow his agency into eastern Europe and Asia

masters degree in public administration focusing on media, marketing and government policy. After ...

EDITORIAL: B-M’s Y2K service relieves Europe

, moves by a majority of European governments to deal with potential problems created by the millennium ... and the UK, by a distinct lack of haste. Government campaigns have been low-key, while the devolution ...

UK consumers vote M&S as most trustworthy company

of relations with customers, regulators and government, said Leslie Sopp, CA marketing research head ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

company EDS works for the British Government, Army and Navy but was still perceived as being American ...

BORDER LINES: MUNICH - Logitech appoints Schleicher

appointed Katja Schleicher as its new PR manager for Central and Eastern Europe. She will be based...Logitech, which makes computer keyboards, mice, trackballs, joysticks and mutimedia speakers has appointed Katja Schleicher as its new PR manager for Central and Eastern Europe. She will be based at the company s Munich office and oversee corporate and product PR for Eastern Europe, Austria and Switzerland. ...

DTI appoints FH to promote its IT awareness drive

of accredited advisers as part of the Government s plans to encourage businesses to become more competitive...of accredited advisers as part of the Government s plans to encourage businesses to become more competitive ... on the account until the end of 2001 when the Government hopes to have as many as 10,000 advisers on hand ... but the Government has set aside pounds 20 million over the next three years to improve the businesses community ...

DIARY: PR agencies straggle to take the pledge of millennium bug compliance

and Knowlton and Banner McBride, and the Central Office of Information has also signed up. Elizabeth Allen, PR manager at Government-backed advisory body Action 2000, which runs Pledge 2000, warns ...

MEDIA: What The Papers Say - Safety comes first in millennial worries

, the Government body urging compliance on SMEs, had to backtrack on dire warnings in order to avoid feeding ...

CRISIS MANAGEMENT: Quietly preparing for computer meltdown - Few corporations can claim to be fully prepared for looming millennium bug problems but equally few appear to have crisis management plans in hand to face potential problems

executive Bob Ayling has been working in conjunction with the Government-backed advisory body Action 2000 ... in the public sector. Last January, the Government set up a National Infrastructure Forum to deal ... easier to accept early on, but most district councils and Government departments have left it too late ...

FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France

in the UK is, in part, due to the amount of VAT and duty the Government charges on computers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.