to remove filtersSector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
by the government's scrappage incentive scheme in 2009 and 2010, which offered consumers a 1000 trade-in bonus when ...
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UK will enter recession, suggests consumer confidence index
28 Oct 2011 | by Matthew Chapman
Research, suggests falling consumer confidence might mean the Government will have to rethink its economic policy. Moon said: "The climate for major purchases has worsened, suggesting the government can't rely ...
Are you part of Middle Britain?
21 Feb 2011 | by Richard Jenkings
, the family is central to Middle Britons and many have children, which strongly influences their approach ... over the coming years. Brands are important to this group and buying decisions are governed by both ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
of experiential agency BEcause. For their part, brands are coming to see experiential as central to how ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
such as 'four-play' - mobile and home telephony, TV and broadband - contracts. The government's COI ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...
Biggest brands: Top 100 UK advertisers 2009
24 Mar 2009 | by David Benady
increase in spend last year came from the government, with the COI's budgets rising by 29m, an increase of 20%. If spend from the Department for Trans-port is added to the COI's total, central government ... on the Nielsen figures, although deputy chief executive Peter Buchanan says: 'Government campaigns aim ...
Direct mail data not clean enough yet
25 Sep 2007 | by Robert McLuhan
that waste is a perfect excuse for government legislation. Read s own research through YouGov shows that 72 ...
Top 100 online advertisers
21 Mar 2007 | by Gareth Jones
central plank of our marketing, says Scott Gallacher, Sky s director of affinity acquisition. Consumers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
