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Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...

Brands must meet the retail challenge

, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

Government targets beauty brands with body-confidence pledge

The government is drawing up a voluntary pledge in partnership with fashion, beauty and media..., to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...

Helen Edwards on Branding: Sixty is the new old

has remained constant since 2005. - Many governments are raising the age at which people ...

Neuromarketing: separating fact from fiction

that chemicals change the way the brain operates at various life stages is central to the application ...

Will product placement take branded content to the next level?

, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...

Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann Summers

? The behaviours of social media are central for us currently. We are taking the two-way conversational aspect ...

Mary Portas registers Queen of Shops trademark

. The "Mary" trademark also has an image attached to it. Portas was appointed in May by the Government ...

Marketers prepare for impact of Bailey childhood report

't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.