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Helen Edwards on Branding: From checkout to grave

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

chairman last year - contravening best practice in corporate governance - was that in difficult times, he ... in the City is, who is going to replace him? At a time when corporate governance issues have gone back up ...

Fringe meetings on marketing issues at the Labour Party Conference

-regulation as the best way to achieve this aim. Rob Williams, the deputy children's commissioner, called on the govern-ment ... would like to see the government contest that website space a bit more,' he added. In an event ... contradiction in terms : The Co-operative Group Nanny knows best: should the government do more to enforce ...

Mark Ritson on Branding: Calvin Klein's renaissance

Klein under Costa's stewardship, is taking a more central role in New York Fashion Week. Its 40th ...

Branding: Brand in the news - Levi's

image of unbuttoning the fly is used to drive the central idea of breaking free from convention. Also ...

Adidas invests in five London sports venues as part of Olympic sponsorship

in the Games, although the brand says it hopes its investment will be matched by the government-backed National ...

Thrift usurps green at top of the new consumer agenda

found 52% of voters thought the environment should be the government's top priority, compared with 44 ... led by business. 'This time we need solutions, which is something that governments and NGOs are bad at ... , governments and NGOs alike because, says Grant, 'consumerism faces a crunch year'. Grant adds that ...

Canterbury of New Zealand links with Guinness to launch sports clothing range

The 18-piece range of men's casual wear will launch in Spring 2009 marking Guinness's 250th anniversary. The range of rugby shirts, polo shirts, hooded tops and t-shirts will feature the Guinness and 1979 logos and will be distributed in the US, Central Europe, the UK and Ireland. Diageo licensing ...

The green agenda gets personal

. Arguably, that's the government's role,' says Saunders. 'If retailers' green efforts had an effect ...

Rising prices, Gordon Brown and banks top gripes in annual 'Mood of Britain' survey

fuelled by a strong feeling that minorities are unfairly pandered to by local and national government ... to be found in the West Country, Midlands and Wales. How are they feeling? Miserable. The government ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.