Lawrence Robertson, head of commercial at the LTA, has responsibility for acquiring and retaining sponsors for the LTA, the governing body for British tennis. Robertson has expressed his concern in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ...
The agency won the account after a pitch and will develop a new social media content and engagement strategy for Puma Teamsport covering all of its digital platforms. Central to its digital strategy will be Puma's sporting brand ambassadors such as Sergio Ag ero, the footballer, who was signed ...
, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...
was held at Elms Lesters Painting Rooms in central London, immediately after the Giles catwalk show ...
been approved by the sport s governing body, FINA. Last month, Pentland paid 20m for Blacks Leisure ...
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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