Speedo UK seeks brand boost in run-up to London 2012 Olympics
25 Jan 2012 | by Elizabeth Pears
been approved by the sport s governing body, FINA. Last month, Pentland paid 20m for Blacks Leisure ...
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John Lewis 'christmas' by Adam & Eve London
15 Nov 2009
The unadulterated joy felt by children opening their presents on Christmas morning is the central
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
Government targets beauty brands with body-confidence pledge
06 Dec 2011 | by Gemma Charles
The government is drawing up a voluntary pledge in partnership with fashion, beauty and media..., to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...
Watchdog bans Drop Dead ad featuring skinny model
09 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
as imagery in advertising comes increasingly in the spotlight, with the government and industry bodies ...
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
has remained constant since 2005. - Many governments are raising the age at which people ...
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
that chemicals change the way the brain operates at various life stages is central to the application ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, governing product placement on TV, and the introduction of rules that allow TV presenters to front ads ...
Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann Summers
12 Oct 2011
? The behaviours of social media are central for us currently. We are taking the two-way conversational aspect ...
Condé Nast college to offer Vogue-branded fashion course
14 Sep 2011 | by Sophie Maden
Magazine publisher Condé Nast is launching a fashion and design college in central London next year
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