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New Year VAT increase to trigger £2.3bn consumer squeeze

Despite retailers expecting a bumper Christmas this year , the outlook for the New Year is more uncertain. The coalition government will raise the basic rate of VAT to 20% on 4 January as part of its austerity package . Data company Acxiom says the tax hike will not have a uniform effect, and some groups ...

Digital Agency League Table 2009

are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...

Sponsorship Agency League Table 2009

of the nation-wide series is to put another 1m cyclists on the road by 2013. As government anti ... the announcement was made.' Damage to the industry has been largely self-inflicted. Banks and the government ...

Marketing's Experiential Marketing League Table 2009

of experiential agency BEcause. For their part, brands are coming to see experiential as central to how ...

Biggest brands: Top 100 online advertisers 2009

such as 'four-play' - mobile and home telephony, TV and broadband - contracts. The government's COI ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

Biggest brands: Top 100 UK advertisers 2009

increase in spend last year came from the government, with the COI's budgets rising by 29m, an increase of 20%. If spend from the Department for Trans-port is added to the COI's total, central government ... on the Nielsen figures, although deputy chief executive Peter Buchanan says: 'Government campaigns aim ...

Do the public want upmarket burger chains?

Burger King is planning to roll out the UK's most expensive burger as part of a wider strategy to boost its premium credentials. It is set to launch in May in a limited number of outlets in upmarket central London locations. Burger King came up with the idea after Selfridges ditched an 85 sandwich ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.