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Generation why?

means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...

Think BR: The need for brand humility 2010

72 1024x768 Normal 0 false false false Public expectations have shifted - just ask any British politician following the wake-up call the electorate gave them in the 2010 General Election. Trust in government, public institutions and private business has collapsed ...

Helen Edwards on Branding: Always question the 'facts'

Baroness (Shirley) Williams was unequivocal. Sitting in the Newsnight hot-seat, she explained to presenter Jeremy Paxman that a coalition government was what people had voted for. How did she know? There was no box on anyone's voting paper marked 'Coalition'. What Williams was offering, although she didn ...

McDonald's buys into Euro 2012 and 2016 tournaments

-up with UEFA, football's governing body, means that McDonald's will be the official restaurant partner ...

Helen Edwards on Branding: Slavery doesn't pay

, too. With the government taking greater advantage of people's labour, there will be more resentment ...

Marketing's Power 100

. The new government plans to bring COI spending back to 1997 levels as a priority, which would result in severe cuts to the government agency's 'turnover'. While this might sound like a dire working situation ... -cutting measures, winning plaudits from Francis Maude, minister for the cabinet. These include allowing government ...

Helen Edwards on Branding: From checkout to grave

the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...

Domino's launches Facebook 'superfans' social media push

of Domino's Pizza UK Ireland, said: "Facebook is central to our social media strategy and this application ...

Paddy Power opens betting on brands debuting in soaps

, particularly in these cash strapped times for broadcasters'. The Government has launched a public ...

Digital Agency League Table 2009

are seeing them becoming much more central to our strategic development and long-term brand ambition,' says ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.