Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
. The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ...
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Starbucks 'snowflake' by BBDO New York
22 Nov 2010
Starbucks used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on US cable networks such as MTV, TBS and Comedy Central. ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Government warned on reliance on food industry in obesity fight
20 Apr 2012 | by Sara Luker
The Government must not rely on food industry partnerships to fight obesity, say comms...-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike ... levels. Most of the Colleges criticism of the Government s efforts to fight obesity focused on its ... were needed and that the Government must not rely on its food industry links. If the Government ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... unhealthy foods has been a long-standing problem for policy makers and is central to the whole debate ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...
Lord Coe defends 'world's biggest' McDonald's at Olympic Village
09 Mar 2012 | by John Reynolds
hot topic but Coe, whose Locog team have worked closely with the Metropolitan Police and government ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
