Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...
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Starbucks 'snowflake' by BBDO New York
22 Nov 2010
Starbucks used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on US cable networks such as MTV, TBS and Comedy Central. ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...
Food Advertising Unit to study effect of ads on children
01 Dec 2011 | by John Reynolds
advertising viewed by children, in response to the government's crackdown on 'inappropriate' marketing...and retailers to promote transparency in calorie content and more healthy-living messages. Senior government ... In This Together', called for a 'responsibility deal' between government and businesses. July 2010 : Health ... the trends in obesity'. March 2011 : Government formally unveiled 'Responsibility Deal', backed by more ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
of its marketing budget. Inside work 1993-2002: Marketing, sales operations and central strategy ...
Government rejects calls for ban on junk-food advertising
22 Sep 2011 | by Our Parliamentary correspondent
The Government has dismissed calls to tighten the rules over food ads only a week after news.... The confusion suggests that there are differing views inside the Government over the plan by David Cameron ... are better than bans. The Lords Science and Technology Committee said the Government should take "a more ...
Should brands that add to the obesity crisis subsidise healthier food options? The Marketing Society Forum
07 Sep 2011 | by Staff
, and proposed solutions include a government levy and marketing restrictions on unhealthy food..... The government's role has to be to keep educating to change behaviour. The big retailers have played a part ...
Domino's promises uplift in marketing
25 Jul 2011 | by John Reynolds
Pre-tax profits at the pizza takeaway business rose 14.8% from 17.5m to 20.1m, in the 26 weeks ending 26 June. Sales increased 9% to 258.4m in the period. Domino's has made ecommerce a central plank of its business in recent years, in a bid to diversify its business and lock in a younger ...
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
179 Strawberry frog 2136 180 Comment Central 2109 ...
My Media World: Steve Cox
13 Jul 2011 | by Jeremy King
of old friends. If money were no object... I would invest in a new central striker for QPR ...
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