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Waitrose 'home' by Miles Calcraft Briginshaw Duffy

11 Nov 2009

Home is the central theme to Waitrose s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together. The visuals are an edited version of last year's Waitrose Christmas ad. ...

Marmite 'horrid henry' by Iris London

10 Sep 2009

, to promote the Reading for Life government initiative.

Drinkaware 'drink smarter' by AMV BBDO

01 Sep 2009

, in partnership with the Government, today unveils the first stage in a £100m campaign.

Kerry Foods marketing chief Chapman joins Kraft

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

McDonald's serves up 'one a day' fizzy drink for kids

09 May 2012 | by Daniel Farey-Jones

will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...

ISBA president Woods: Marketers must shape online regulation

02 May 2012 | by Alex Brownsell

to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...

Pepsi unveils first global campaign

01 May 2012 | by Loulla-Mae Eleftheriou-Smith

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

First tobacco, now alcohol?

27 Apr 2012 | by Gemma Charles

-premises campaign, under the Public Health Responsibility Deal agreed by the government and the alcohol industry ... . However, the announcement of this initiative was made on the same day as that detailing the government ... by the discussion about plain packaging. 'The government has stated its direction within the recently published ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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