CREATIVE STRATEGY: John West's campaign charts new waters
27 Oct 2011 | by Simon S Kershaw
is presented on-board a fishing boat by a salty sea dog straight out of central casting imagine an older ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
179 Strawberry frog 2136 180 Comment Central 2109 ...
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Match brand and her understanding of what makes its members tick. By making marketing central to Match ...
Heineken appoints Indicia to improve consumer engagement
18 Feb 2011 | by Daniel Farey-Jones
The new investment will provide Heineken s individual brand teams with a central resource for planning. Indicia will collaborate with the individual teams, providing consultancy and strategic planning to improve customer targeting, engagement and dialogue via social and digital media channels ...
Moody Britain 2010: Putting the pieces back together
29 Sep 2010 | by Pulse @ McCann London
% - just ahead of disappointed and angry . The advent of the first coalition government in many ... the mood is ripe for change, an untested government coupled with a new type of politics is bound to bring teething problems. A sense of strong directional government is vital at a time when uncertainty is still ...
PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow
12 Jul 2010 | by Steve Grout
-on afterthought. Online or in-store, the loyalty card is a central part of Boots overall marketing strategy ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
