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Häagen-Dazs 'it's girls' time' by Saatchi & Saatchi

Saatchi Saatchi has worked with the event manager Woof, the design shop Hothouse and the PR company Beige to create a space where women can enjoy the ultimate girls night in. Located in a secret central London location, the pop-up boudoir treats guests to experiences including pamper sessions ...

Starbucks 'snowflake' by BBDO New York

Starbucks used the magic of snowflake kites to bring you the first snowfall of the season. The TV spot is running on US cable networks such as MTV, TBS and Comedy Central. ...

Pepsi unveils first global campaign

'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...

Mars kicks off its Euro 2012 ad campaign

of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...

John Smith's creates responsible drinking campaign around Grand National

products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...

Bollywood makes way for the reality of modern India

with a modern twist. The Casting Casting was central to the idea; we wanted to align the brand ... -production: Ben Leeves, Grand Central ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

. Not the most original scenario, but it doesn t matter because of what follows. Our central character is Joan ...

Chambord readies debut outdoor activity

The brand will air a 15-second ad across five giant state-of-the-art LED screens in Central London. The screens will target New Year's Eve revellers in the capital, reaching a total audience of more than 850,000 adults. It will air 136 times on New Year's Eve with 19.3 million media impressions. The activity ...

The Annual 2011: Top 10 radio ads

Facilities house: Grand Central Sound engineer: Ben Peeves Script We open with a beautiful, classical ... Agency producer: Laura Burridge Facilities house: Grand Central Studios Sound engineer: Gary ...

Review of the Year: Top 10 marketing moments of 2011

on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.