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CREATIVE STRATEGY: Snickers scores with a sweet insight

. Not the most original scenario, but it doesn t matter because of what follows. Our central character is Joan ...

Trading places: this week's people moves

. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...

A toast to sensible drinkers

and Technology Committee recommending that government responsible drinking guidelines be altered. For years ... context of government austerity, Kantar Media s TGI survey reveals that this may not be the case ... -the-shelf alcohol. Marketers will be keen to hear how best to reach these mature bacchanals. Any government ...

Think BR: Make sustainability the icing on your product's cake

rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...

CREATIVE STRATEGY: John West's campaign charts new waters

is presented on-board a fishing boat by a salty sea dog straight out of central casting imagine an older ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

179 Strawberry frog 2136 180 Comment Central 2109 ...

The BR 200 May 2011: The web's most influential bloggers (101-150)

149 Bob Willott on the bottom line 1815 150 Comment Central 1815 ...

CREATIVE STRATEGY: Let's raise our glasses to a witty press ad from Fairhills

, but it s not the usual rubbish. While governments may change, one trend that remains a constant is the state wagging ...

Brits and their bank holidays

the European average of 11. Yet with the government keen to help businesses recover from the economic ...

Greggs buoyed by £1.99 breakfasts

move to a centrally run business and our cash-generative model mean that we are well placed to make ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.