Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...
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Kerry Foods marketing chief Chapman joins Kraft
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
to demonstrate greater "transparency" to consumers to help prevent further government regulation....to collaborate and take effective self-regulatory action. "The government is prepared to seek partnership ... "demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ...
Pepsi unveils first global campaign
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
'Live for Now' as the brand s "central governing idea". The first part of the 'Pepsi Pulse' drive ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
-premises campaign, under the Public Health Responsibility Deal agreed by the government and the alcohol industry ... . However, the announcement of this initiative was made on the same day as that detailing the government ... by the discussion about plain packaging. 'The government has stated its direction within the recently published ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Copenhagen
19 Apr 2012 | by Gemma Charles
central part of the strategy to drive awareness and, ultimately, personal endorsement. - Be clear ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
together as a society. And that is what we are doing by working with Government to reinforce better behaviour, better diets and a more active lifestyle. "Doctors negative attitude to the Government ... unhealthy foods has been a long-standing problem for policy makers and is central to the whole debate ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
