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Subway's UK marketing chief on putting health and value at the heart of the brand

central marketing pot, so franchisees have a keen interest in how their hard-earned takings are being ...

Trading places: this week's people moves

. ( Marketing ) Jenny Grey , the acting executive director for government communications, has been ...

Helen Edwards: Marketers beware the pursuit of happiness

the UK's reported overall happiness. What is to be gained? Even if a government could contrive to achieve ...

A toast to sensible drinkers

and Technology Committee recommending that government responsible drinking guidelines be altered. For years ... context of government austerity, Kantar Media s TGI survey reveals that this may not be the case ... -the-shelf alcohol. Marketers will be keen to hear how best to reach these mature bacchanals. Any government ...

Fifa moves to overturn Brazilian beer ban

Fifa, football's governing world body.

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its

McCain ends commercial partnership with UK Athletics

Athletics when it ends in 2013, handing a blow to the sport's governing body....McCain is the grassroots sponsor of UK Athletics and headline sponsor of the UK Challenge Series, a key domestic competition. The company signed the deal with UK Athletics in 2008 and it is understood to be worth around 1m a year to the governing body. The move is surprising given that London ...

Think BR: Make sustainability the icing on your product's cake

rather waiting for public pressure or decent government support. Unilever is one of the companies ... on Unilever: "Given the absence of coherent government action, and consumer ambivalence on sustainability ...

Chambord readies debut outdoor activity

The brand will air a 15-second ad across five giant state-of-the-art LED screens in Central London. The screens will target New Year's Eve revellers in the capital, reaching a total audience of more than 850,000 adults. It will air 136 times on New Year's Eve with 19.3 million media impressions. The activity ...

The Annual 2011: Top 10 radio ads

Facilities house: Grand Central Sound engineer: Ben Peeves Script We open with a beautiful, classical ... Agency producer: Laura Burridge Facilities house: Grand Central Studios Sound engineer: Gary ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.