Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
the government. Yet, who would you prefer to hold it? Tesco, or politicians like Gordon Brown, with his withering ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans
Rewriting the rules
27 Apr 2010 | by Gemma Charles
Advertisers, lobby groups and industry bodies have been busy poring over the government's draft guidance on green claims for marketers looking to build the environmental agenda into their campaigns. The guidance, which was released at the end of last month for consultation, has been a long time in development ...
Alan Mitchell on Branding: The information exchange
21 Apr 2010 | by Alan Mitchell
to be central to the future of marketing: the management of personal/customer data. Labour kicked it off in its ... rejected a default position that has dominated government and commerce for the past 50 years ... this door because they had to (centralised government management of personal data is bust). Brands now have ...
In the political crossfire
19 Apr 2010 | by Gemma Charles
for agencies guilty of this to be banned from bidding for government contracts for three years. He also ... this open. As one of these parties is likely to form the next government, this type of regulation looks set ...
Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
the tough and urgent decisions about public spending cuts that are necessary if the government's recent ... for alarm: the effect on sterling of a hung parliament (or, equally, a new government that does not spell ...
Find a healthy balance
30 Mar 2010 | by Gemma Charles
-obesity plan as a 'marketing wheeze' but were left disappointed when the government decided not to allow the on ... ,' she maintains. Asscher, who also manages the partnership programme for the government's Change4Life ...
The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
Imminent changes to the codes of practice governing advertising will allow charities to detail
Post Office called to accounts
23 Mar 2010 | by Alex Brownsell
of the Post Office into a 'people's bank' will be central to the Labour Party's general election campaign ...
Change we can believe in?
16 Mar 2010 | by Gemma Charles
LONDON - The election result may not be a foregone conclusion but the prospect of a Tory government...in public support for Gordon Brown, have brought the country closer to a Conservative government than at any ... but the result will be sustainable growth. The Tory government will focus on wealth creation and that means ... in the Tories' ability to manage the economy and a corresponding increase in confidence in the government ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
