to remove filtersGuto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage
28 May 2012 | by Matt Cartmell
frustrations he claims were felt not only inside City Hall but in central government, the Olympics family ...
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Home Office 'sexual coercion' by RKCR/Y&R
12 Mar 2012
The latest Home Office spot by Rainey Kelly Campbell Roalfe/Y&R is part of a new government
Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
, shows real joining up. The campaign has been rolled out across central and local government, across ... And guess what? Not much has changed. In local government and health in particular, the closer ... . Anyway, what this has really done is got different parts of the NHS and local government talking to each ...
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
What, precisely, has the coalition Government achieved so far? While you ponder that question, I...of Government-imposed budget cuts. But what has all this got to do with advertising? As it turns out, quite a bit. Going back to the question above, the Government has united and galvanised groups ...
AA argues against alcohol ad ban
24 May 2012 | by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
Danny Rogers: Maude's comms plan may be too austere
24 May 2012 | by Danny Rogers
This week, further details emerged of the Government's new approach to its comms campaigns after...of government comms Jenny Grey - have been caught between a rock and a hard place. On the one hand Downing ... Labour government. On the other, like any administration, the coalition is seeking significant public ... to be seen to be doing some useful stuff. Maude admitted this week that 'governments need to communicate ...
John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
in the Government's reputation for economic competence will cause David Cameron and George Osborne profound alarm....to growth. Deep down, the pair are canny enough to know that any government comms drive cannot defy ... the Government's programme has sufficient energy to inject life into anything. The many strategists who ... Alexander) must realise they are trapped by the Government's refusal to signal a change of course ...
Client view: Adopting a new approach
24 May 2012 | by Adam Hill
Barnardo's public affairs team scored a major hit in changing the Government's approach to adoption...bureaucratic and long-winded selection process. The Government listened: in March Prime Minister David ... are screened and the process by which children are matched with them. The Government plans to halve the time ... - was not on the working group that came up with the Government's action plan on adoption. Instead the group comprised ...
Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
