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CREATIVE STRATEGY: Computer game launch is a bit spaced-out

A bit of background and history for non-geeks in the audience. Mass Effect was created by a company called Bioware as a science-fiction trilogy, role-player game. You customise the central character ... still delivered on the central premise, while removing any of the technical glitches that had spoiled ...

Review of the Year: Top 10 marketing moments of 2011

on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister for the Cabinet Office, approved a plan to close the organisation as part of a drive to cut government ... as the executive director of government communications. Grey's remit is to manage the redundancy process ...

How to join the social club

central role in the marketing mix. Getting the integration right will prove to be an essential skill ...

Keep public onside amid opt-out countdown

We re at the halfway point in a regulation race started by the UK government implementing the revised European ePrivacy directive in May this year and finishing with the May 2012 deadline after which the UK data watchdog said it would be enforcing the law. Ed Vaizey, the minister who granted ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

better at developing a common language and consistent standards as dealing in data becomes more central

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

is quite shocking - Apple has more cash in hand than the US Federal Government.

LoveFilm promotes London Zoo's Penguin Beach

to be a central part of its ongoing marketing strategy. Last month, LoveFilm embarked on a sponsorship ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

179 Strawberry frog 2136 180 Comment Central 2109 ...

Failure to deal with spam damaging mobile marketing industry, DMA claims

The nascent mobile marketing industry is being "seriously damaged" by the failure of Government

Marketers prepare for impact of Bailey childhood report

't understand what right the government has to try to move us to the top shelf. WH Smith, which positions its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.