Youth and social media
04 May 2012 | by Sarah Gale
. Younger age groups are still, for the time being, avid fans of Facebook. It is a central part ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...
WPP reports 4% rise in revenues to £2.4bn
27 Apr 2012 | by John Reynolds
s revenues came from Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
are full subscribers to UKOM, and governing bodies include the Institute of Practitioners in Advertisers ...
Advertisers still hold concerns over transparency of media rebates
28 Mar 2012 | by Nick Batten
is not definitive, with central marketers from 32 multinational companies taking part, it still represents the best ...
Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
to support or bring down those businesses, leaders or governments that they do or don't 'like'," he says ...
Latin America gives Zenith sunnier outlook on global growth
14 Mar 2012 | by Daniel Farey-Jones
on Western Europe even though the short-term debt risk has been assuaged by the European Central Bank ...
ITV profits rise 14.3% as production and online revenues grow
29 Feb 2012 | by Maisie McCabe
including government, financial, publishing, broadcast and broadband. ITV said its family NAR was down 4 ...
Think BR: The value of biometrics
10 Feb 2012 | by Keith Glasspoole
thing - that creative power is central to advertising success. Hence, it is essential to understand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
