Think BR: Local press must stay local to preserve its future
08 May 2012 | by Jack Baird
recently used the Daily Politics soapbox to call for local newspapers to be subsidised by the government ...
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Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...
Youth and social media
04 May 2012 | by Sarah Gale
. Younger age groups are still, for the time being, avid fans of Facebook. It is a central part ...
Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
benefits from a new 100 million urban broadband fund, announced by the Government, that will see London ... , jobs and new investment London needs to grow. I will lobby the Government for the Tech City ...
Think BR: Olympic turnaround - Connecting with customers
18 Apr 2012 | by Michael Payne
are in central China or downtown Manhattan; nothing has provided sponsors with a stronger or more powerful ...
Think BR: Time for the ad industry to flex its muscle?
11 Apr 2012 | by Callum Galbraith
government regulation. In this respect, it is widely acknowledged that it was advertisers and not the government or the Press Complaints Commission (PCC), the soon-to-be defunct regulator, which led ... Hunt. It puts forward that there be a replacement to the PCC which is independent of government ...
Think BR: Time for brands to move beyond the standard advergame approach
09 Mar 2012 | by David Rose
central role in the digital strategy of many brands. In part, this is because gaming as a medium has ...
Think BR: The new era of emotive advertising
28 Feb 2012 | by Danny Turnbull
and governing bodies have conducted wide scale investigations into the wellbeing of their populations ...
Think BR: Google+ v Facebook - the real battle begins
24 Feb 2012 | by Tom Smith
and Google s decision to integrate Google+ with search - while controversial - has created a central social ...
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
A bit of background and history for non-geeks in the audience. Mass Effect was created by a company called Bioware as a science-fiction trilogy, role-player game. You customise the central character ... still delivered on the central premise, while removing any of the technical glitches that had spoiled ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
