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Lotus hires McCann Erickson Central for relaunch project

04 Jun 2010 | by Alex Brownsell

Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...

Comedy Central 'Friends launch promo' by Comedy Central

22 Sep 2011

Comedy Central UK has launched an ad to promote its exclusive UK broadcast of Friends on 1 October.

COI confirms 'at least 50%' cuts in Government adspend

02 Jun 2010 | by Joe Thomas and Gemma Charles

EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing..., as part of the anticipated swingeing cuts under the new Coalition Government . In a letter dated 2 June ... 40m on digital, according to the COI's annual report. The Government has previously stated ... outlines the definitions of essential marketing as: Where the government has a duty to provide ...

COI to be replaced by Government Communications Centre

18 Mar 2011 | by Gemma Charles

The Government has been advised to replace the COI, its 65-year-old ad body, with a Government...Outgoing permanent secretary Matt Tee has recommended scrapping the Central Office of Information (COI) today (18 March) in favour of a centralised unit composed of government marketers from ... , media owners, government and voluntary and community organisations to work together for free or near ...

Edwards in Burnett Central Europe role

01 Dec 2011 | by Sara Kimberley

new role of president of Central Europe....As part of his new remit across Central Europe, Edwards will now work across Turkey, Poland, Hungary, Serbia, Slovakia, Slovenia and Romania, as well as the UK, as the network looks to capitalise on fast-growing markets. Edwards will continue in his current UK role and report to the chairman ...

Government reveals adspend details in openness drive

04 Jun 2010 | by Maisie McCabe

The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...

Government ad spend tops £150m mark

16 Jul 2008 | by Tristan O'Carroll

LONDON - The Government hiked its ad spend via digital media by nearly 59%, to £35.4m, during...According to the Central Office of Information (COI), during the 2007/08 financial year, the Government's media ad spend rose to 156.9m, up from 135m in 2006/07. Last year's increase in ad spend ... /07. Although the COI report did not reveal the Government's planned ad spend over the current financial year ...

Engine launches central comms strategy unit

03 Mar 2011 | by Jeremy Lee

Engine Group has launched an integrated planning unit, called Engine Strategy, to act as central

The Economist taps Central American ad market

28 Jul 2010 | by Jacob Mathias

Media Sales International to develop its advertising sales business in Central America and Mexico....Media Sales International said it would be targeting an expanding base of Mexican and Central American clients looking to reach a global audience. The company, founded by former New York Times international advertising execs Claire LaRosa and Warren Ho, already represents the Meredith Corporation, a ...

Starcom takes GSK media in Central and Eastern Europe

01 Feb 2007 | by by Mark Banham

and FMCG giant GlaxoSmithKline in Central and Eastern Europe after a competitive pitch against a number...; Croatia; Bosnia-Herzegovina and Serbia. Paul Valdez, regional marketing director for GSK, said: Central ...

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