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Sushma Sagar, senior brand manager, Banana Republic Why I like this I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ...
Andy Nairn, chief strategic officer, Dare Why I like this This film is liable to make you think, change behaviour, share and maybe even cry a little. The central premise is the lovely notion that you could send a message to your 16-year-old self. The idea is introduced gently ...
Andy Nairn, chief strategic officer, Dare Why I like it Movie trailers are rarely admired for their creativity the formula is well-established. This campaign breaks the mould and creates something rewarding in its own right. The central premise that someone could hack into the video ...
't speak out immediately. There is a code of respect that governs us - that we shouldn't be quick to snitch ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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