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Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...
BRIGHTON - The government is poised to extend its popular car scrappage scheme by allocating.... The scheme, paid for jointly by the government and manufacturers, has fuelled growth in the beleaguered UK ...
for The Scottish Government by Newhaven creative agency.
LONDON - The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that help motorists save on fuel costs. A TV campaign will follow...
LONDON - The Society of Motor Manufacturers and Traders (SMMT) is leading calls for the government..., including Citroen, Honda and GM. Marc Raven, public affairs director at Citroen, said the government ... -ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} Government proposals Consumers ... across several UK cities. The government aims to reduce CO2 emissions by 26% by 2020, and 80% by 2050 ...
LONDON - The Government has launched a £100m investment programme to promote the use of eco...the Government as ever has to step in. We need to see the car industry pull up its socks and create electric cars ...
automotive industry, has called for the Government to extend its scrappage incentive scheme.
LONDON - Car manufacturers look set to be forced to overhaul current ad campaigns after a Department for Transport (DfT) review of its recommendations on CO2 emissions in promotional information.
LONDON - Advertising body ISBA has condemned new government regulations that require the inclusion
LONDON - The Department for Transport (DfT) will demand that car advertisers increase the visibility of CO2 emission and fuel economy information on outdoor ads.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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