Click 
to remove filters
The cross-channel train operator has created a central commercial team, as it seeks to gain clearer focus under commercial director Nick Mercer, the marketer who launched Air Miles ... centrally for the UK, France and Belgium for the first time. Each market previously operated independently ...
Central Trains, part of Regional Railways, has appointed Team Saatchi for a pounds 1m campaign...Central Trains, part of Regional Railways, has appointed Team Saatchi for a pounds 1m campaign ... will brand the service under the Regional Railways brand, rather than Central Trains. Team Saatchi ... will break in time for the Easter holiday in April and will position Central Trains as an alternative ...
LONDON - Central Trains has appointed e-crmdata.com to develop a new web-based data warehousing...-term Central Train customer histories of up to 1m contacts will be compiled from various sources including ... at Central Trains, said: "This system will give us major advantages that until recently were only available ... complex data solutions." Rail operator Central Trains runs services between Liverpool and Norwich ...
Central Trains has rehired incumbent RBH to handle its 1m advertising account following a five-month, four-way pitch. The Birmingham-based train operator's focus is on below-the-line work. ...
LONDON - The government has turned to the same shock tatics used in anti-drink drive advertising...The campaign is the first time the government will use a drink driving-style advertising campaign to tackle this issue. Government statistics show that 20% of all motorway accidents are caused by sleepy ... family. The ad ends with a shot of the car flipped over after hitting the central reservation, because ...
LONDON - Summersault Communications has developed Midlands rail operator Central Trains' first...and travel information. Rachel Webster, communications manager at Central Trains, said: "It was important ... , style and readability as the off-the-shelf magazines our customers read." If successful, Central ...
Central Trains is reviewing its pounds 1m advertising account. The Birmingham-based train operator's three-year contract with RBH is drawing to a close, and the company has called a pitch seeking ... in September, and will work on a campaign for January 2002. Central Trains has run largely below ...
The government is promoting its integrated transport information service traveline with an ad
The Government will enter talks with agencies about a 3 million marketing push for Travel Line, its project aiming to encourage more people to make use of public transport. COI Communications is co-ordinating the pitch process. - Marketing. ...
The Central Office of Information is looking for an agency to create a campaign to tackle tobacco...The Central Office of Information is looking for an agency to create a campaign to tackle tobacco and alcohol smuggling. The ads will encourage people to inform on anyone they suspect ... on the Government to regulate advertising and sponsorship in schools. It has asked the Department of Education ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
