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Government reveals adspend details in openness drive

04 Jun 2010 | by Maisie McCabe

The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...

Haymarket unveils central sales operation for male titles

22 Oct 2004 | by Staff,

LONDON - Haymarket Magazines has launched a central sales operation to offer access to its

Comedy Central promotes its new 'Friends'

23 Sep 2011 | by Maisie McCabe

Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...

Data is central to Foursquare model, claims founder

24 Jun 2011 | by Sara Kimberley

CANNES 2011: The future success of Foursquare's business is in using consumers' data to build brand ambassadors, according to its founder and chief executive Dennis Crowley.

Digital central to rising outdoor ad revenue

05 Aug 2010 | by Maisie McCabe

Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.

The World: Prague - PHD awarded Unilever Central European media brief

10 Nov 2006

Unilever has appointed the PHD network to handle media duties in Central and Eastern Europe..... Barry Cupples, the OMD chief executive for Central and Eastern Europe, said: "We believe ...

The World: Moscow - Central and eastern Europe upgrading to digital TV

03 Aug 2007

New research from Informa Telecoms & Media has found that central and eastern Europe is making

Mark Cross handed COI's media buying duties

16 Dec 2010 | by Maisie McCabe

Mark Cross is to take board responsibility for media buying at the Central Office of Information

Govt spending rises 15 per cent to £157 million

16 Jul 2008 | by Our Parliamentary correspondent

LONDON - The Government’s ad spend rose by 15 per cent to £156.9 million in the financial year...cent to 35.4 million. The Government now spends more on digital media than on any other, outside ... , the Government spent 184.1 million in 2000-01 and the previous Tory administration 183.4 million in 1986 ...

Government embroiled in advertorials row

28 Jul 2011 | by Our Parliamentary correspondent

cuts in the Government's ad budget....since the phone-hacking scandal erupted. Ministers disclosed that the Labour Government spent 38 ... that the last government was obsessed with spin and prepared to use taxpayers' money to push its agenda with a ...

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