Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...
new role of president of Central Europe....As part of his new remit across Central Europe, Edwards will now work across Turkey, Poland, Hungary, Serbia, Slovakia, Slovenia and Romania, as well as the UK, as the network looks to capitalise on fast-growing markets. Edwards will continue in his current UK role and report to the chairman ...
The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...
Engine Group has launched an integrated planning unit, called Engine Strategy, to act as central
Universal McCann Central has won the £2m media account for holiday park operator Park Resorts after
M4C, the WPP agency established for the Central Office of Information, met with Cabinet Office...s Royal Charter to enable government ads to run on the corporation s TV and radio channels, but this could ... t we use publicly owned channels, such as government websites, to deliver public service messages?" He ... by the Coalition Government. The Cabinet Office had not responded to requests for comment by the time ...
The ad industry is seeking urgent talks with ministers about the way government campaigns...Some senior figures fear the shake-up could undermine the Government's plans for more campaigns ... with requests from Whitehall. The problem could deepen following the Government's decision to scrap proposals to centralise marketing in a new Government Communication Centre. After a revolt by senior civil servants ...
The Scottish Government, formerly known as the Scottish Executive, has moved its media account...The Scottish Government launched a statutory review of its media planning and buying account last ... , in the original tender for the business , the Scottish Government stated: "Given the current economic climate ... Scotland since 2004, also includes government agencies such as Visit Scotland, NHS Health, NHS 24, Quality ...
In a response to a government call for evidence on Tupe (transfer of undertakings for protection of employees), the trade body has pushed for a formal consultation in the hope that this will lead to a change in the rules. The IPA said that the 2006 amendments that widened the scope of Tupe to include almost all ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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