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Comedy Central promotes its new 'Friends'

Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...

REVIEW: AOL Time Warner forms central group

AOL Time Warner has formed a central group to implement ad deals that reach across the company's outlets. The group will implement deals initiated by the company's Ad Council. - Advertising Age. ...

Small print central to Lowe's new HSBC work

It is the latest in a series of ads, created by Lowe, which use small print as a central theme. The company has so far aired three commercials backing its personal banking services, but this is the first of the series to support its business banking. A 60 ...

UKRD creates central unit for national sales

national sales revenue by controlling a central national sales unit for the group s entire radio ...

Data is central to Foursquare model, claims founder

CANNES 2011: The future success of Foursquare's business is in using consumers' data to build brand ambassadors, according to its founder and chief executive Dennis Crowley.

Digital central to rising outdoor ad revenue

Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.

White promoted to central post at Euro RSCG London

Malcolm White, Euro RSCG London's executive planning director, has been promoted to deputy chairman as part of a management reorganisation instigated by the chairman, Ben Langdon.

COI changes name to reflect expertise in communications

The Central Office of Information is changing its name....The Central Office of Information is changing its name. From this week, the government body ... to the process. It is currently working on some 20 projects for government departments and the armed forces. It has also been developing its specialist service to advise the Government on the most effective ways ...

NEWS: O&M wins national doctors’ campaign for the Government

for the Central Office of Information. Health officials are planning double-page spreads in tabloid ... for the sympathy vote, one Whitehall source said. The Government promised GPs it would launch the campaign ... Government plans to cut their paperwork. The win follows a pitch against Duckworth Finn Grubb Waters ...

Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.