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Lotus hires McCann Erickson Central for relaunch project

Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...

Hotline: Honda launches branded TV channel on Homechoice platform

to the central Honda dealership.

The World: Milan - Haymarket unveils Italian edition of Autocar

The title will be published under licence by DeAgostini Periodici and be launched as a monthly with an initial print run of 250,000 copies. Patrick Fuller, the motoring central publishing director at Haymarket, said: "This is a milestone in Autocar's 110-year history and we are delighted to be moving ...

Nissan pushes urban parking technology for Qashqai model

of the vehicle, which form a bird's eye view of the car displayed as a real-time image on a central console ...

Land Rover splits with Craik Jones after 16 years

to create a central hub of WPP-owned agencies in the UK to produce work for the whole of Europe, Russia ...

The Work: New Campaigns - UK

from the middle of them are the central image of a new £1 million government poster campaign targeting ...

Kia hit by setback for seven-year warranty ads

was included in the final frames of the ad underneath the central image of the Kia logo, this information ...

And in the real world: Waitrose, RBS, BP, unemployment figures

in March, according to the Central Statistics Office. Source: The Telegraph BP has cut more than a ...

And in the real world... Lord Sugar, Apple, Molson Coors and more...

star Lord Sugar into the government, a new survey has revealed. Source: Financial Times The government has vowed to reform the rail franchise system following news that Stagecoach has become the latest ... , the brewer that produces Grolsch, Coors and Worthington's, is calling on the government to set a minimum ...

Vauxhall turns competition winner's design into billboard

The online campaign was planned by Aegis Media agency Carat and created by Marvellous. It asked the UK public to design a scene featuring a Vauxhall Corsa, using a Facebook application, and then post the designs to a central gallery. The 10,000 entries were whittled down to a shortlist of 20 through a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.