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The Government has imposed higher performance targets on the Central Office of Information...The Government has imposed higher performance targets on the Central Office of Information as it prepares to bring in a new chief executive from the private sector. The new targets, which will increase the pressure on the 23 agencies working on Government campaigns, have been ordered by Roger ...
The Manchester-based agency, BDH, has joined the Government s advertising roster for the first...The Manchester-based agency, BDH, has joined the Government s advertising roster for the first time by winning the Central Office of Information s Going for Green account. Going for Green, an initiative announced earlier this year by John Gummer, the Environment Secretary, aims to encourage more ...
The Central Office of Information is looking for an agency to create a pounds 4.5 million campaign...The Central Office of Information is looking for an agency to create a pounds 4.5 million campaign designed to raise awareness of the 2001 census. The through-the-line campaign, which will break early in 2001, will aim to encourage the general public to spend time filling in the necessary ...
. The whole emphasis will be on making the self-regulation system work, one Government source said ... imagine a Blair government with a hands off industry policy bringing in a law to control all ... -regulation. Government adspend is unlikely to change much. Labour may spend more than the Tories on health promotion ...
The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...
The Government is to introduce annual performance and value-for-money checks on its advertising...The Government is to introduce annual performance and value-for-money checks on its advertising ... changes to government accounts, which are normally reviewed every four or five years. The new ... the effect of advancing the aims of the political party in government . But it stressed ...
The Government is considering another review of the way Whitehall departments buy...The Government is considering another review of the way Whitehall departments buy their advertising. In a surprise move, Labour ministers may re-open their decision to give the Central Office of Information a breathing space in its present form as a semi-independent arm of the Government ...
The Government is seeking more private sector sponsorship for its campaigns and wants agencies...The Government is seeking more private sector sponsorship for its campaigns and wants agencies to attract additional backing for their work for Whitehall departments. The Central Office of In ... that distribute government leaflets, to a bank that funds a school magazine and a motor manufacturer that backs ...
Nine media agencies have been asked to pitch for the Government s four centralised buying accounts...Nine media agencies have been asked to pitch for the Government s four centralised buying accounts which are worth a total of pounds 82 million. MediaVest, which holds the pounds 40 ... for both contracts by the Central Office of Information. MediaVest will compete against Zenith ...
Agencies will soon be asked to pitch for a Government campaign worth up to pounds 5 million...Agencies will soon be asked to pitch for a Government campaign worth up to pounds 5 million to tell British business to get ready for the launch of the European single currency ... to include agencies with a strong record on integrated marketing. The Central Office of Information ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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