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Government and supermarkets in obesity drive

LONDON - Britain's major supermarkets have struck agreements with the Government to run in...At the same time, ITV will run a series of programmes tracking viewers' efforts to switch to healthier lifestyles. The initiatives are part of the Government's so-called Change4Life programme intended ... influence what goes into our shopping trolleys." The Government claims that the UK is threatened ...

Government launches community IT with £3m campaign

Department for Education and Employment (DfEE) and COI Communications are launching a community computer centre service with a 3 million advertising campaign. The TV and print campaign, through D'Arcy, supports the launch of UK online centres, which are part of a government commitment to get the nation ...

Government launches community IT with £3m campaign

Department for Education and Employment (DfEE) and COI Communications are launching a community computer centre service with a 3 million advertising campaign. The TV and print campaign, through D'Arcy, supports the launch of UK online centres, which are part of a government commitment to get the nation ...

Figleaves outdoor ad cleared amid Government-led clampdown

Lingerie retailer Figleaves has escaped an advertising ban despite a Government-led clampdown...on board the recommendations of the Government-commissioned Bailey Review into the commercialisation ...

Hotline: Government signs companies to its Change4Life programme

The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275

Debenhams picks nature as its main theme for autumn

Nature is the central theme in Debenhams' autumn television and press campaign through WCRS.

NEWS: Y&R awarded work to take Tandy on to TV for the first time

McCann-Erickson Central and Cogent....Young and Rubicam has won the pounds 7 million Tandy account after a three-way pitch against McCann-Erickson Central and Cogent. Tandy, the Midlands-based electrical retailer, has until now spent most of its advertising budget on inserts in Sunday newspapers such as the News of the World ...

Mother launches CarLand brand ads

this week with a series of poster and radio ads by Mother based on the central idea: CarLand. Where people...CarLand, the supermarket-style car retailer, launches its first brand advertising campaign this week with a series of poster and radio ads by Mother based on the central idea: CarLand. Where people meet their cars. Motive, CarLand s media planner and buyer, has timed the campaign ...

PUBLIC RELATIONS: PR TAKES CENTRE STAGE - A durable corporate reputation is very precious but not so easy to maintain. To ensure a strong image, PR is increasingly perceived by most companies as a vital marketing component. By James Curtis

exert more influence in society than the Government. Another recent study, by Business in the Community...now exert more influence in society than the Government. Another recent study, by Business in the Community, found that after government and local community groups, people look to large corporations ... , the Government s pro-consumer stance has put companies under the spotlight like never before. Business has ...

The World: Insider's View - Russia

International brands are using more and more local flavour in their attempts to communicate with Russian consumers.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.