Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...
new role of president of Central Europe....As part of his new remit across Central Europe, Edwards will now work across Turkey, Poland, Hungary, Serbia, Slovakia, Slovenia and Romania, as well as the UK, as the network looks to capitalise on fast-growing markets. Edwards will continue in his current UK role and report to the chairman ...
Engine Group has launched an integrated planning unit, called Engine Strategy, to act as central
The Central Office of Information (COI) has appointed former ZenithOptimedia leader Simon Marquis...experience to the government body, including eight years at ZenithOptimedia UK, where he stepped down ... the impact of business decisions", and comes as government departments prepare to make up to 50% cuts ...
The ad industry is seeking urgent talks with ministers about the way government campaigns...Some senior figures fear the shake-up could undermine the Government's plans for more campaigns ... with requests from Whitehall. The problem could deepen following the Government's decision to scrap proposals to centralise marketing in a new Government Communication Centre. After a revolt by senior civil servants ...
In a response to a government call for evidence on Tupe (transfer of undertakings for protection of employees), the trade body has pushed for a formal consultation in the hope that this will lead to a change in the rules. The IPA said that the 2006 amendments that widened the scope of Tupe to include almost all ...
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The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a...As expected, the Government Communications Centre, led by Jenny Grey, the executive director of government communications, will have a significantly smaller headcount than the COI s 400. The new unit ... will be appointing a framework to handle "integrated communications". Grey revealed that the Government does ...
of their campaigns with advertisers in the Government's latest attempt to reduce the bill for taxpayers....-down government action. Although the industry has pledged its backing for the scheme, some senior figures fear privately that it is a move to "get government campaigns on the cheap". And some advertisers fear it will be difficult to reconcile their commercial objectives with the Government's social and political goals. COI ...
The Cabinet Office has ordered a full-scale review of the way government advertising is handled...A "structural reform plan" agreed by the Cabinet Office promises to "review (the) government ... ". Advertisers could be asked to share the cost of government campaigns. Ministers believe that more partnerships ... value for money. The Cabinet Office is conducting a cross-government review to see whether all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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