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Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...

IPA lobbies Government for changes to Tupe

In a response to a government call for evidence on Tupe (transfer of undertakings for protection of employees), the trade body has pushed for a formal consultation in the hope that this will lead to a change in the rules. The IPA said that the 2006 amendments that widened the scope of Tupe to include almost all ...

Government opens communications unit to replace COI

The Government has confirmed that the COI, which officially closes on Friday, will be replaced by a...As expected, the Government Communications Centre, led by Jenny Grey, the executive director of government communications, will have a significantly smaller headcount than the COI s 400. The new unit ... will be appointing a framework to handle "integrated communications". Grey revealed that the Government does ...

Government backs IPA challenge to find creative entrepreneurs

of the UK government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar ...

Figleaves outdoor ad cleared amid Government-led clampdown

Lingerie retailer Figleaves has escaped an advertising ban despite a Government-led clampdown...on board the recommendations of the Government-commissioned Bailey Review into the commercialisation ...

M4C picks up all government media briefs

that all government media buying - including that beyond COI - should be handled by the WPP agency M4C....the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ... government media buying until 2014 and expects its billings to exceed 100 million in 2012. ...

Government kicks off £11m workplace pensions campaign

of the block inform people that when "you contribute your employers will too" ... "and so will the government ...

Generation Y can answer the high street's woes

Brands, landlords and the Government should look to young people for the future of the high street...of the agenda for many. The central tension was the perceived scale of the problem (described by the chairman of New Look as a "death spiral") and the scale of opportunity. The central paradigm at play ... away from the high street; the high street is failing them. While government at both the national ...

Hotline: McCann Worldgroup promotion

McCann Worldgroup has promoted Richard Bonner-Davies to the role of president of Central

Ditching flu awareness ads contributed to more deaths, paper claims

A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.