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Xbox recruits Chelsea stars for Summer of Sport campaign

The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint ... Sports and other titles against Right To Play ambassadors, are also planned. Right To Play, a charity ...

Do agencies require a creative code?

Rarely does an ad provoke such outrage across continents that Sir Martin Sorrell - arguably the most powerful figure in global communications - has to apologise for it. Indeed, there has not been such a rumpus since the summer of 2009. That was when the conservation charity WWF and DDB Brasil were ...

VIDEO: Samsung marketer outlines Hope Relay goals

brightcove.createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company and International Inspiration, for every mile members of the public participating in the relay cover in the run ...

Why twenty-somethings are no longer the darlings of PR campaigns

to charity or who care about justice or want fashion to be ethical. Age is less important.' In the years ...

Prince's Trust recruits entrepreneurs to inspire jobless youth

press, outdoor and digital activity. It launches next week. The charity works with 13-30 year olds ... . Each entrepreneur is developing a range of charity products alongside their mentee. The revenues will go to further helping the charity s cause. Martina Milburn, chief executive of The Prince s Trust ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

ideas come from? I run marathons to raise money for this blind charity. If you don't do such things ...

Claire Beale: Falklands farrago is a test bed for WPP's style

He wasted no time condemning the ad and agreeing to donate any money made by the agency from the film to armed forces charities. Such a swift and decisive response drew a lot of sting out of the story. But it has been a fascinating, embarrassing and damning drama, exacerbated by reports that the idea ...

Diary: King of the mountains

raising thousands of pounds for charity. And the word from the mountains is that he has managed a few 2am ...

Lifeline: Tatler

", "Hope" and "Charity". "We are delighted to be in bed with Rigby Peller," Reardon enthuses. "I shall be wearing nothing but Faith, Hope or Charity for the foreseeable future." September 2011: And she ...

Gallo teams up with Universal Pictures for film club drive

raise money for local charities via sponsored walks. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.