Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
charity, Tommy s. Andrew Knight, senior vice-president, Weight Watchers UK said: "This ad marks ...
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Pitch Update
19 Jan 2012
and Creature London have all made it on to the shortlist and move to the next round as the charity seeks ...
Helen Edwards on Branding: Sixty is the new old
09 Nov 2011 | by Helen Edwards
You can tell ageing is considered a misfortune by the euphemisms people reach for to denote it. 'Advancing years', 'senior citizen', 'silvers'. Even the charity Age UK chooses a coy epithet, 'later life', as the pivot of its brand communications. Why can't we all just talk about 'old people', the way we would ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
for Heroes The charity, set up in 2007 to help wounded British servicemen and women, has ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
the example of the parenting charity NCT's free app, which shows users where the nearest nappy ...
Sienna Miller and Orlando Bloom star in Hugo Boss African schools campaign
02 Sep 2011 | by Oliver Luft
ambassadors Sienna Miller and Orlando Bloom, to promote a charity tie-up with Unicef to aid the development
Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -
10 Aug 2011 | by Staff
to buy some hope. However, we want real people where it counts, in things like charity ads. Having ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
This week works from MTV, Levi's, Remember A Charity, Nike, moneysupermarket and comparethemarket.com....in my mind. Anyway, this one doesn t make it over that imaginary bar. It clips it. Remember A Charity ... is the best way to get the 50-plus market to leave money to charity in their wills. Levi s. When I used ... they are always a surprise and always a pleasure to watch. Next up, we have Remember A Charity. All charity ...
How ad engagement differs by gender
29 Jul 2011 | by Richard Morris
are more interested in charity and fair-trade ads than men, demonstrating that overall women are naturally ...
Vogue.com to host online fashion week
26 Jul 2011 | by Sarah Shearman
the event will be donated to charity. Vogue also launched a Fashion Night In event last October, which raised 40,000 for charity. No retailers have yet signed up to the event, but according to Dolly Jones ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
